Case Study
01 / 04International Business · HR Tech
Building a global EOR brand from zero.
Identity, website, and a lead generation engine across France, Belgium, and Luxembourg.
OppWorx entered the global Employer of Record and freelance management space with no brand, no digital presence, and no lead pipeline, competing in a category already crowded with established international players.
We were brought in to build the brand from the ground up: identity, website, content, and a full acquisition system designed to make a new name credible in front of HR leaders and finance decision-makers across Western Europe.
Global workforce management is a trust-first category. Buyers are evaluating compliance risk, not just price, which means an unknown brand starts every conversation at a disadvantage.
OppWorx needed to look established before it had the track record to back it up. The gap wasn’t a lack of service quality, it was a lack of visual and digital credibility. Every touchpoint, from the logo to the homepage to the first LinkedIn ad, had to do the work of an established player from day one.
Brand & Web
We designed the full brand identity and built the website to look and feel enterprise-ready; polished, credible, and built for a buyer evaluating compliance risk, not just price.
Every visual decision was made to close the trust gap a brand-new name faces in a category dominated by established players.
Paid Media
Paid social campaigns on LinkedIn and Instagram were built to put OppWorx in front of HR and operations audiences across France, Belgium, and Luxembourg, turning an unknown name into a recognized one within its category, and feeding warm awareness into every other channel.
Lead Generation
Google Search campaigns targeted buyers actively researching EOR and freelance management solutions converting existing demand into qualified leads. This channel became the primary engine behind the 500+ leads generated in year one.
Content & Management
Ongoing content creation and community management kept the brand visible and active between paid pushes, reinforcing the same identity and message across every touchpoint so the brand never went quiet.
Awareness from social fed search performance, and search conversions revealed which messaging to scale further on social. In its first year, this turned a brand-new name into a functioning pipeline of more than 500 qualified leads in one of Europe’s most competitive B2B categories.
